As a leader of tyre technology in the world, MICHELIN strives consistently to the achievement of “Safety & Environmental protection” for the purpose to meet the ever increasing demand for higher quality of service in the truck and bus tyre industry.

In August 2011, MICHELIN Hong Kong launched a brand new scheme - MICHELIN “WYX” Truck & Bus Member Club in Hong Kong and Macau. It offers the club members five value-added services including access to useful and most up-to-date information, on-site visit appointments, WYX website, service or gift redemption with points and member activities. The launch of this scheme starts a brand new service theme in the truck and bus tyre industry of Hong Kong and Macau.

Facing the challenge of today’s fast development of vehicle transportation services, it is essential for the companies engaged in passenger and freight to minimize the economic loss caused by the faults of their operating vehicles and to prevent the problems caused to the road system by such faults.

“With over 100 years of legacy of innovation, MICHELIN has been dedicating to offer high-quality products and services to the end users. As an innovative service concept, WYX has made a good example for service brands in Hong Kong’s truck and bus tyre industry.” Miss Kitty Kwok, Commercial Director of Michelin Asia (HK) Ltd. stated, “The launch of WYX scheme demonstrates MICHELIN’s consistent commitment to Hong Kong market and its determination to make continuous efforts to improve road transportation safety in Hong Kong.”

In fact, the innovation concept of “WYX” has been launched in mainland China market since 2008. It has been proved to be a great success and be appreciated by the customers.

In Hong Kong, “WYX” offers its members a series of value-added services. While benefiting from the high quality of the product, “WYX” members can also enjoy the services and cares specially designed by MICHELIN. Through on-site visit, members enjoy vehicle inspection provided by the technical people from MICHELIN and get their professional technical advice. This will be an effective way to prevent vehicle breakdown which will cause problems and loss. Members have direct access to the practical first hand information and special website. Point redemption enables members to choose the most appropriate service or gifts to maximize the return of the tyre cost. Members can also participate in the club activities organized exclusively for them.